An Interview with Corey Nobile, the Founder of Impact Snacks

An Interview with Corey Nobile, the Founder of Impact Snacks

Corey has been on a mission to create an Earth-first carbon negative food bar since high school. With the launch of Impact Snacks, his plant-based superfood bar company, in 2020 this Gen Z ecopreneur has big dreams about changing the snack industry toward for sustainable snacking, from the healthy all-natural ingredients to the compostable wrapper. Impact Snacks will also be releasing two more snacks flavours next month, in addition to their delicious Chocolate Brownie and Caramel Latte! We had a chance to chat with Corey and learn more about how he started Impact Snacks.

 

What is your inspiration for starting Impact Snacks?

I couldn’t find a product in the snack market connecting the dots between healthy snacking and the impact on the planet.

Impact Snacks really started as GeoProtein- a snack bar packed with our nutrient-dense protein powder containing no more than five good-for-you ingredients. Despite having launched a good for you protein bar, I wasn’t satisfied. Many packaging iterations later, Nick and I launched Impact Snacks, a planet-conscious superfood bar with the hope of reducing single-use plastic.

Love Your Name! How are you making an impact with your snacks?

Good for you, and the planet snacks shouldn’t taste like raw kale or come in a boring brown wrapper. By offering healthy and sustainable snacks, we are shaping the future of sustainable snacking.

You have a certified circular supply chain to reduce your carbon and waste footprint. Can you tell us a little more about it?

Impact Snacks is a carbon-negative snack, meaning each snack bar reclaims more carbon than it produces throughout the supply chain. Each of our superfood bars creates just over 0.38 pounds of carbon to produce and ship, but we offset 1 pound, more than 250%, of the carbon emitted for each bar- That's the equivalent of 57 smartphone charges.

We reduce and offset our carbon emissions by investing in green energy infrastructure, planting trees in Madagascar, and having 100% biodegradable packaging; even our packing peanuts are biodegradable.

What’s been the biggest surprise for you since starting your company?

Your idea is only as good as your ability to articulate it. Ideas are easy to come by, but you can’t change anything without a means of executing and bringing those ideas to life. Not to mention it’s surprising how much time you spend understanding “why” before you can figure out “how.”

What’s a sustainability myth you’d like to debunk?

Companies buying or reselling carbon offsets for a profit are doomed to fail. This is a broken business model aimed at artificially reaching “net-zero emission” goals. Companies should instead focus on re-engineering their supply chains to be carbon negative and repurpose waste.

What advice do you have for people wanting to live a more natural, eco-friendly lifestyle?

You don’t have to wake up one day and decide that you’re going to be plant-based, but you do get to be a conscious consumer. Meaning every dollar you spend is a vote for the planet and future you want. Choose wisely when spending on anything from your socks to your snacks.

What’s next for you?

My team and I are currently stealth launching Impact Snacks parent company to further Impact Snacks’ mission.

What’s your favorite natural place to visit?

I’m currently living in New Hampshire. We recently moved our HQ here to spend more time taking outdoor walks, meditating, practicing yoga, or enjoying the lake.

Do you have a favorite quote or go to saying?

Go fast and break things. I am constantly challenging my team to innovate quickly and solve faster.

Is there anything else you’d like to share with Earthlove members?

Follow us on social @impactsnacks. We post some fire sustainability memes.